Established in 2014 by mother-daughter duo Adele and Helene, Freight is a thriving online and bricks and mortar business harnessing the pair's specific and complementary skills and talents.
Adele is a busy and dynamic woman. As well as designing products for Freight, she is a trained architect and also runs a successful events management company started when she worked for Bill from the original Bill's Restaurant in Lewes. Her mother Helene has a background in independent retail, bringing items like rustic brushes and twine to the high street well before such items items became on-trend.
“We didn't go into business because we were mother and daughter. We complement each other as we have a clear understanding of each other's strengths and weaknesses. I'm the driving force, and mum is the editor. She pushes for simplification, and she has a great eye, a vision. Because we are family, we can be upfront and straight with each other, no usual bullshit that you may find in a regular company. We don't pussyfoot around. Luckily our shop manager Olga is straight-talking too. We are a tight unit of three. We work in an emotionally open and honest environment.”
The shop is a domestic setting, paired back but warm and welcoming, full of texture, scent and a wood burning stove. They have a functioning kitchen which not only showcases their goods in situ but is a place to make their lunch and cups of coffee.
“We often work from 8-8, and it has sort of become our home from home, it' not a showroom. The shop has multiple functions.”
Far from being a vanity project run by women in floral aprons, selling perfumed tat and irrelevant fancies, Freight is the product of two highly skilled women, and their passion runs in the family. They are successful in business, but this is not their priority.
“We are a family of designers and architects. We are designers first and entrepreneurs second. For us, it's quality first and commercial second.”
In fact, it was her Grandma inspired both Adele and Helene to appreciate the importance of crafts, of beautifully made, durable items. She was a member of the Crafts Council in Covent Garden, London and represented glassblowers and potters alongside curating exhibitions and discovering new talents.
“She collected brushes and brooms, flora, fauna and object d'art, curating them around her home. She inspired my mum from an early age -her love of quality, provenance and durability. Some of the clothes she passes to me, for example, pieces by Margaret Howell that are over 50 years old and are still wearable. It's a testament to their durability.”
Design and a good eye certainly run in the family, but where did the idea for the business come from and the name Freight H.H.G?
“My mum was set on getting her HGV License and driving a lorry full of goods across Europe as a pop-up shop. Freight on the move. H.H.G - is the term on shipping containers for household goods.”
Fortunately for Lewes, Freight set up home in the UK, but not before a British road trip to track down the best British materials and homegrown manufacturers to produce their goods.
“We started with pottery, so drove to Stoke on Trent. We looked up a model maker in the Yellow Pages, and when we found him, he was based in a terraced house! He answered the door covered in plaster powder - he gave us our first contacts, which we spent the day visiting. We still use them today. We knew what we wanted, and we still sell those pieces.”
Freight has great respect for raw materials, and they always lead the design process. They strive to work with British Businesses reducing air miles and helping to keep homegrown crafts skills and techniques alive.
“We are always looking at working with companies from the UK - the butchers, the bakers and the candlestick makers. We work with 10-12 manufacturing businesses, many of whom are families. Our potters are a son and son in law team. Our knitters are husband and wife. We work with the same people to make sure that we are consistent, we have a reliable image, and we have already established our classics.”
Their business ethos and practices go hand in hand with sustainability. Adele and Helene design and make items to last and do not sell products dictated by seasonal and marketing trends. They stock goods that are relevant all year round, making them a more sustainable business, an antidote to fast fashion and throwaway culture.
What's next for Freight? Being local, we’ve watched Freight grow slowly and organically, listening to the needs of their customers and striving to produce good quality items. This year will see more well-considered products entering the store, from pewter candlesticks to a so'wester hat, from outdoor plants to a signature scent; all designed and made with attention to detail. As Adele rightly says, "It's a labour of love."