About Us

Founded in 2007 in the heart of Paris, Lagom Design was born to renew the focus on quality print and design. With a distinctive aesthetic rooted in the principles of 'lagom', a Swedish philosophy of balance and moderation, we are committed to producing sustainable, high-quality products that celebrate the beauty of thoughtful design.

In 2019, we opened our first brick-and-mortar store, HOLD, on Brighton's Bond Street. As the name suggests, HOLD is the Home of Lagom Design, a curated space where design meets functionality. It offers a carefully selected range of contemporary homeware, stationery, and lifestyle products, all chosen for their story and their craftsmanship. Each item in the store has been handpicked to embody Lagom's commitment to design that feels both effortless and purposeful, encouraging customers to shop slowly and mindfully.

Whilst our main focus has always been making luxury greeting cards and gift wraps, Lagom has evolved into so much more, creating a space for like-minded people to celebrate everything that is 'just right'.