Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Rob Hodgson was born in a seaside town in the south of England in 1988. Today he lives in Bristol where he spends his days making a mess and turning it into quality illustration projects and books.