Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Japanese stationery brand Penco was born with a single ballpoint pen inspired by a pen made in the USA. The name, the philosophy, and the old-school Americana branding create a nostalgic experience that celebrates the simpler things in life.