Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Ilse Weisfelt is a freelance illustrator, muralist and screen printer living and working in Rotterdam. Since studying for a Bachelor of Illustration at AKV | St. Joost' s-Hertogenbosch, she has worked for clients such as Monocle Magazine, The Daily Telegraph and Bakken & Baeck.