Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Based in Brighton's historic North Laine, HOLD is a lifestyle brand committed to good quality design and sustainability. Items made with love and care, objects to hold on to.