Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Valentine's Day isn't just for lovers, but for family, friends, and anybody who loves love. A card full of hugs and kisses for the special people in your life.