Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. This may be difficult to attain, but when you do, something inside tells you it's Lagom.
Dad, grandad, uncle- father figures can come in different forms, but it's a known fact that they all share the same bad jokes. Regardless of his questionable sense of humour, he certainly deserves a card full of love and appreciation.